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Colors
Primary
Primary colors are dominant and provide a uniform brand presence across all platforms. Often used in backgrounds or areas with high visibility.
Deep Blue
Primary
Hex: 000D68
RGB: 0, 13, 104
CMYK: 100, 97, 23, 29
Earth Green
Primary
Hex: 2C6657
RGB: 44, 102, 87
CMYK: 82, 40, 66, 25
Accent
This color should be used to highlight important features, or for visual style elements, such as buttons and typographic elements. They should be used sparingly relative to the primary and secondary colors.
Ocean Blue
Accent
Hex: 094C97
RGB: 9, 76, 151
CMYK: 100, 80, 9, 0
Secondary
Secondary colors give the ICP brand more flexibility and should be used in situations where a wider spectrum of colors is required, such as illustrations or graphs.
Sustainability Green
Secondary
Hex: 88A361
RGB: 136, 163, 97
CMYK: 51, 21, 77, 2
Warm Yellow
Secondary
Hex: E7914D
RGB: 231, 145, 77
CMYK: 7, 50, 79, 0
Clay Burgundy
Secondary
Hex: BA6D50
RGB: 186, 109, 80
CMYK: 22, 64, 72, 7
Cloud gray
Secondary
Hex: EAE5E3
RGB: 234, 229, 227
CMYK: 7, 7, 7, 0
Dusk Blue
Secondary
Hex: 34718D
RGB: 52, 113, 141
CMYK: 82, 47, 31, 7
Steel Gray
Secondary
Hex: CCCFE1
RGB: 204, 207, 225
CMYK: 18, 14, 3, 0
Cloud
Secondary
Hex: F5F5F9
RGB: 245, 245, 249
CMYK: 3, 2, 0, 0